Headed by Phil Martin, the Public Relations practice approaches client needs in a strategic and integrated fashion. The process is strategic because each public relations plan, whether short term or long range, begins with an analysis of the situation, assessment of the ‘product,’ articulation of objectives, and statement of client resources. While public relations takes many forms, we view it as simply managing relationships which are or should be important to an organization. Our toolbox is communications – mass media or personal. Our execution typically can include any of the following:
- Media Relations
- Reputation Management
- Corporate Identity Development
- Crisis Communications
- ‘Grass Roots’ Mobilization
- Media and Message Presentation Training
- Event Management
- Speechwriting
- Journalistic Research and Writing
- Internal and Employee Communications
- Corporate Culture
- Investor Relations
- Cause-Related Marketing
- Product and Corporate Publicity
- Video Production
- Interactive and Internet Media Development
- Brochure, Newsletter and Collateral Production
The Advertising and Sales Promotion Practice of Mercatus Communications is headed up by Walt Baker. It is our philosophy that advertising can be effective only if it is an integral responsibility of the senior management of an organization. That is why we put a principal of our firm on your management team. We become a partner with your organization in designing and implementing advertising and sales promotion that produces results that not only meet, but also exceed your expectations. And it does so within your resources. Among the tools we use to create these results are:
- Brand development and integration
- Media planning, buying and leveraging
- Creative concept development
- Graphic design and art direction
- Copywriting
- Television commercial production
- Radio commercial production
- Audio jingle production
- Newspaper and magazine advertisement production
- Outdoor and transit advertisement production
- Direct mail production and execution
- Collateral production
- Field marketing management
- Sales promotion design, production and implementation
- Photography and illustration
Mercatus Communications’ Business Solutions Practice applies a set of versatile talents to meet client needs, which may or may not fall into the area of marketing communications. There are assignments, which clearly are corporate imperatives; however, they may best be accomplished outside of a client’s organizational structure. That is why Mercatus Business Solutions Practice exists. Clients turn to us to address marketing issues, corporate culture issues, and even issues that transcend department lines. The Business Solutions Practice employs a mix of different tools, which include:
- Marketing plan development
- Corporate culture issue management
- Marketing and opinion research
- Qualitative Research – focus groups
- Quantitative Research – survey
- Primary and secondary research
- Strategic project management
- Business opportunity evaluation
- Strategic planning process implementation
- Retreat and group discussion facilitation
- Product development and launch
- Company/product name development and trademark registration