Walt
Baker spent 13 years as senior vice president and director of client service
for Ericson Marketing Communications. He headed up a $15-plus million
dollar account group which included Opryland USA, Fiesta Texas theme park,
Odom's Tennessee Pride Country Sausage, Morrison's Cafeterias, Cellular
One, Third National Bank, the Nashville Chamber of Commerce and the State
of Tennessee Economic and Community Development department. He was instrumental
in creating advertising for a number of tourism clients and gained a national
reputation for the results he helped to achieve. Prior to joining Ericson,
Walt spent one year with Brumfield-Gallagher in Nashville, five years
with the Shoney's organization--the last two of which were as director
of marketing for the Captain D's division. His experience focuses on marketing
and communications strategy and management of all marketing, media and
creative processes. He is president of the board of directors of Nashville's
Crisis Intervention Center.
- Nashville Convention & Visitors Bureau: 13 years of complete marketing communications process management, strategic planning and promotions planning.
- Gaylord Entertainment Company (Opryland USA and properties): 6 years of complete marketing communications process management, strategic planning, promotions planning and new product development. Involved on the Corporate Marketing Committee for Opryland.
- Fiesta Texas (San Antonio, Texas): 5 years including new business and product development planning, marketing plan development, business plan development, concept development, marketing communications process management, sales promotion planning, community relations planning, promotions development, strategic planning and cooperative marketing planning.
- Fiesta Texas/Sea World of Texas Cooperative Program: 2 years of complete marketing communications process management that grew out of the development and selling of a cooperative destination marketing program that uniquely positioned San Antonio as a family vacation destination based upon the presence of two unique and complimentary theme parks in one city. This was the first ever-dedicated joint venture between two competing theme parks to tourism revenues.
- State of Tennessee, Department of Tourism Development: 5 years of complete marketing communications and process management, wrote the five-year marketing plan for the State of Tennessee culminating with Homecoming '86 and member of Homecoming '86 planning Task Force.
- State of Tennessee, Department of Economic and Community Development: 5 years of complete marketing communications and process management in company relocation marketing efforts.
- Pigeon Forge Department of Tourism: 1 year of complete marketing and communications process management for Ericson Marketing Communications.
Phil
Martin spent 10 years as president of Ericson Public Relations and senior
vice president of Ericson Marketing Communications. He was responsible
for founding and building the public relations subsidiary of one of
the largest communications companies in the Southeast. During his tenure
at Ericson, he also headed a $10 million advertising account group,
which served such clients as Opryland Hotel, Dollar General Stores,
The Taubman Company, Murray Bicycles and Mowers and Nashville Gas Company.
Prior to joining Ericson in 1985, he spent two years as communications
director for Winners Corporation, directing marketing and advertising
for the company's Mrs. Winner's restaurants. His career also includes
three years as vice president of Dye, Van Mol, Lawrence & Ericson,
three years with Holder Kennedy & Co. public relations and a year
with the world's second largest public relations firm, Burson Marsteller,
a division of Young & Rubicam in Pittsburgh. He holds a journalism
degree from the University of Tennessee and a law degree from the Nashville
School of Law. He is past chairman of the Davidson County American Heart
Association and a member of the board of directors for the Center for
Non-Profit Management.
Phil’s experiences include:
- The Broadmoor Hotel - Colorado Springs, CO: 2 years of complete marketing and communications process management including the launch of "A Colorado Christmas" through a national publicity effort.
- The Music City Championship at Gaylord Opryland (formerly known as The BellSouth Senior Classic): 3 years of developing and implementing entire media relations and marketing support functions for Nashville's Senior PGA Tour event.
- The Taubman Company: 7 years management of marketing activities for Taubman Company properties including Bellevue Center (Nashville, TN), Westfarms (Hartford, CT), Fairlane Town Center (Dearborn, MI) and Meadowood Mall (Reno, NV).
- Opryland Hotel: 3 years of complete marketing communications process management including the opening activities for The Cascades.
- UST: Rock The Smokies: Managed the media relations and promotion of, at the time, the largest outdoor country music event in history (June 1996)
- Belz Enterprises: Managed the re-launch of Tennessee's first indoor shopping mall, 100 Oaks in March 1996.
- Springhouse Golf Club At The Opryland Hotel: 3 years of public and media relations management and planning as well as event planning for all activities.
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