Marketing and Public Relations - Mercatus Communications

Mercatus Communications Strategy

MERCATUS Communications is a company designed to provide professional, high-quality strategic planning, marketing management, and communications implementation to a wide range of companies. We have captured, and are managing, the power of a growing network of specialized creative providers, specialized media providers, research providers and other specialized service providers. The bottom line? We offer you advantages you will not find under one roof in any other agency. They are:

Strategic planning expertise
Process management for continuity
Control
Flexibility
Dynamic thinking
Ability to match expertise with your specific needs
Lower cost structure
Services of principals of the agency

We create and manage customized marketing communications networks that are designed to meet specific client marketing communications needs. The best people - the best work - all focused on your business.

The difference between MERCATUS and traditional agencies is simple economics. MERCATUS is demand-driven. Traditional agencies are supply-driven.

Traditional agencies have a staff of individuals and departments which depend on a fixed base of clients to support their overhead--salaries, health benefits, bonuses, fancy offices. The primary object of the traditional agency is to feed the factory. Unsold hours equals idle inventory.

Because we are structured differently from traditional agencies, we can solve strategic problems without any preconceived notions as to what the solution is or how the solution should be executed in communications.

Once the solution has been identified, MERCATUS develops a customized communications network of specialists to execute the solution, then manages that network on behalf of the client.

Unbiased strategic problem solving
Customized communications network development
Process management
Event management & Media relations

This process and philosophy allows MERCATUS to be a low overhead company forming the streamlined network, which does not look to MERCATUS or its clients to pay its overhead.

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Our team at work MERCATUS gives you what you need and you pay for no more. Traditional agencies give you what they need you to have. The job of the account service function at MERCATUS is to give you the proper mix and level of talent to get the job done right. The job of the account service team at a traditional agency is to insure all the hours of the agency are utilized and billable.

Every individual on your MERCATUS team is a seasoned businessman. Businessmen understand that clients are willing to pay for hours that contribute to their profitability. Individuals at traditional agencies are specialists and artists. Specialists and artists without profit and loss accountability are more interested in process than client results.

We believe MERCATUS is the future of agency partnerships for companies that require personalized strategic marketing planning and execution representation.

"MERCATUS" is the Latin word that most closely translates to the concept we know as marketing. It means "trade, traffic, business, commerce, etc." The word "mercantile" is derived from MERCATUS.

Mercatus was recently named one of "Music City's Future 50" as one of Nashville's fastest growing and emerging companies by the Nashville Area Chamber of Commerce and The Tennessean.